In the wake of the industry’s worst financial year, the aviation ecosystem has been tasked with how to restart operations with increased agility, depleted resources and significantly less revenue.

If there was ever a time to improve and transform the industry, it’s now. In choosing a path of digitalisation and innovation, the industry has a prime opportunity to improve its sustainability credentials and make long-term improvements to the passenger experience. At a time where airline and airport resources are stretched and consumer confidence in travel is low, now is the time for the industry to double down on that transformation rather than reverting to historic processes and operations. The past 18 months, although extremely challenging, have given rise to a stronger and more resilient industry, one which is at long last futureproofing itself and embracing Digital Transformation. Returning to its old ways, however, is the worst thing that the industry could do. After a summer of chaotic scenes in the UK airports and ever-changing travel restrictions, many in the aviation sector are longing for business to return to ‘normal’ and hankering for the pre-pandemic days.

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